Doug Fleener
 

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Meet Doug Fleener

Many speakers claim to be experts on the customer experience, but few have the track record to prove it.

As the Director of Retail for Bose Corporation, Doug was instrumental in developing the unique and engaging retail methods that have become the industry's benchmarks for experience based retailing and superb customer service. In his ten years at Bose, Doug grew the Retail Direct Group from 4 to 100 stores and was instrumental in developing Bose’s unique and engaging retail methods.

Under his leadership, the Bose retail stores became one of the pre-eminent specialty retailers in consumer electronics, known for their highly customer focused approach and multi-media Bose Music Theater Show. Prior to Bose, Doug worked for the Sharper Image and owned a specialty store.

As a professional speaker, Doug shares his knowledge of experience-based retailing and customer service in a series of custom key notes and workshops designed for stores, businesses, corporations, non-profits, and trade associations of all sizes. His casual style and quick wit make him not just a crowd pleaser but also an incredible motivator, encouraging people to take action and deliver extraordinary experiences to customers and employees alike.

Doug is president and managing partner of the retail consulting firm Dynamic Experiences Group and is the author of numerous articles on the topics of retail, employee motivation, and customer service. Doug’s expertise has been cited in The Washington Post, Entrepreneur Magazine, The Christian Science Monitor and The Financial Times.

Doug is a regular columnist for many publications including National Jeweler and Cape Business magazines.  He also publishes an industry standard daily subscription newsletter The Daily Retail Experience that is read by over a thousand retailers as well as a free weekly newsletter The Retail Experience.

Doug currently lives in Lexington, Massachusetts with his wife and two young daughters, where in his free time he barbecues while listening to Jimmy Buffet music.

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