The Profitable Retailer: 56 surprisingly simple and effective lessons to boost your sales and profits is not another how-to retail book; there are plenty of those.
There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer.
$19.95 plus FREE shipping* in the US
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Meet Doug Fleener
Many speakers claim to be experts on the customer experience. Few have the track record to prove it.
As the Director of Retail for Bose Corporation, Doug was instrumental in
developing the unique and engaging retail methods that have become the
industry's benchmarks for experience-based retailing and superb customer
service.
In his ten years at Bose, Doug grew the Retail Direct Group from 4 to
100 stores and was instrumental in developing Bose’s unique and engaging retail
methods. Prior to Bose, Doug worked for the Sharper Image and owned his own specialty
store.
As a professional
speaker, Doug shares his knowledge of experience-based retailing and customer
service in a series of
custom keynotes and workshops designed for stores, businesses, corporations,
non-profits, and trade associations of all sizes. His casual style and quick wit
make him not just a crowd pleaser but also an incredible motivator, encouraging
people to take action and deliver extraordinary experiences to customers and
employees alike.
Doug is president and managing partner of the retail and customer experience consulting firm
Dynamic
Experiences Group, LLC and is the author of numerous articles on the topics of retail, employee motivation, and customer service.
Doug’s expertise has been cited in The New York Times, Entrepreneur,
Inc., Shopping Centers Today and numerous newspapers, magazines, and blogs.
Doug is a regular columnist for many
publications
including
Christian Retailing, Cape Business, and Baby Shop Magazine. He also publishes
an industry standard daily subscription newsletter The Daily Take Five that is read by over a thousand retailers as well as a popular
blog The Retail
Contrarian.
Fleener is a panelist for the Retail Wire Brain Trust at retailwire.com, and his articles and comments are published frequently on the retail industry website.
Doug lives in Lexington, Massachusetts with his wife and two daughters, where in his free time he barbecues while listening to Jimmy Buffet music.
As the Director of Retail for Bose Corporation, Doug was instrumental in
developing the unique and engaging retail methods that have become the
industry's benchmarks for experience-based retailing and superb customer
service. 
