Sticky Business: How to Attract, Win, and Keep Profitable Customers For Life

Why are some companies thriving in the new economy while others are struggling? For the same reason a group of retailers were able to grow their sales an average of 14% last holiday when the national average was just over 3%. They created a business that can maintain and even grow customers, sales and profits in any market and economy. They are a Sticky Business.

Sticky Business is a unique and results-based integrated marketing and customer service/experience approach that creates and maximizes sales opportunities. Sticky Businesses are able to generate two to ten times more revenue per customer than a typical transactional business. (Also done as a retail-only presentation as Sticky Store.)

Audiences learn:

• Why most customers don’t stick in today’s economy and what they can do to change that.

• How to identify the most profitable - and stickiest - customers.

• The stickiest methods to attracting lifetime profitable customers.

• The 7 customer experience imperatives that turn a customer into a Sticky Customer.

• To multiply their customer base with Sticky Advocates.

•  Innovative ways to market to your Sticky Customers, driving higher sales and advocacy.

• How to create a personalized 90-day action plan to turn your company into a Sticky Business. (1/2 or full-day workshops only.)
   

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