Increasing Your Impulse Purchase Sales
Whoever created the "impulse purchase" had the right idea. If you put the right mix of goods near the checkout, even if it's completely unrelated to the primary reason for coming to the retail store, there is addition revenue to be had - usually at huge profit margins.
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Audiences learn to:
- Have a greater understanding of the importance of impulse purchases
- Determine how choose and merchandise the three different types of impulse products
- Uncover their own impulse opportunities based upon their location and customer base