A Unique Approach To Retail, Customers, and Engaging In-Store Experiences
Starbucks has become the "third place" for millions of people around the world. Rather than competing with a Starbucks for a third place, discover how retailers can build upon this phenomena by creating a fourth places. Much like the Apple stores, fourth places creates, engages, and profits from a store's community.
Audiences learn to:
- Profit by becoming less product centric and more customer focused
- Apply the four principles of fourth place retailing to create or improve their brand
- Create their own fourth place strategy that is appropriate for their stores