How One Business Owner Transformed Misplaced Effort into Extraordinary Results

One day, while working with a business owner, I asked him what one thing his staff did that had the biggest impact on results.

He fired off a long list of things.

When he came up for air, I pointed out that while most of those tasks were important for a good customer experience, very few directly impacted results.

I also reminded him that I was looking for one.

He thought for a moment and threw out a couple more ideas. But once again, they were valuable—just not directly results-driven.

Together, we identified one high-impact action—their 3X priority.

The 3X Priority
A 3X priority is the one action that delivers up to three times the impact compared to everything else someone does. It’s the activity that moves the needle the most—whether in sales, customer engagement, or operational success.

Then came the real test.

“How often does your team do it?” I asked.

He wasn’t sure.

“How often do you direct your team to do it?”

He hesitated. “Not nearly enough.”

That was the moment of realization.

We discussed what would happen if his team made this 3X priority non-negotiable every single day.

His answer? “It would significantly improve our results.”

The 3X Shift
Instead of his team staying busy with everything, they ensured they did their 3X priority every day.

They still delivered great service. They still handled all the other daily tasks. But now, they consistently executed the priority action that drove the biggest impact.

And the results?

A dramatic increase in sales. Higher customer engagement. More momentum.

All from shifting effort from 'busy' to 'breakthrough' with a 3X focus.

The Takeaway
It’s easy to let your team stay busy doing everything. But real success comes from ensuring your 3X priority gets done every day.

So, let me ask, what’s the one thing your team should do daily to achieve breakthrough results?

Ready to unlock your and your business’s full potential? Learn how to identify and implement your 3X priorities below.​