I once worked with a sales rep who had everything going for her—charisma, product knowledge, excellent communication skills. But she struggled to make sales.

She was so afraid of being “pushy” that it shut down everything good she naturally brought to the table.

Techniques didn’t help. Giving her key lines to use didn’t help. Objection-handling frameworks? Nope.

The “it’s okay to sell” switch just wouldn’t flip.

One day, I finally said, “What if you stopped trying to sell altogether? Think about it. We’ll talk more tomorrow.”

She came in the next day and said, “I still don’t get it. My job is to sell, and now you’re telling me to stop selling?”

“Exactly,” I said. “Forget selling. Just care. Care more about the person in front of you and what will make them happy.”

“Instead of thinking about closing the sale, focus on helping them walk out feeling great about what they got—and how they feel having it.”

That clicked.

She loved people, so it made sense. Make them really happy.

Within a week, her sales were up double digits. The following month, she was the top salesperson.

But what stood out most was how different she felt. The pressure was gone, and her conversations were lighter and more natural. She wasn’t trying to get people to buy—she was helping them feel really good about buying.

The shift wasn’t about changing her technique. It was about changing what she cared most about.





She stopped fighting to be a salesperson—and started focusing on helping people have a better, happier day.



And that’s the twist.



When she stopped trying to sell… she became great at it.

It turns out that helping people feel good isn’t just nice.

It’s powerful.



It’s a great sales technique.

An excellent management approach.

And most of all—a better way to live and make a bigger impact.
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