Achieve More at Work. Enjoy More in Life.
Doug Fleener is The Better Way Coach, helping people simplify success, multiply their impact, and live each day with more clarity, peace, and purpose. He’s the creator of The 3X Rule, a practical framework for achieving greater results in less time—and with far less stress.
Doug is also the creator of Peace is the Day, a personal project and growing body of work designed to help people navigate life with more calm, ease, and presence. It reflects his belief that peace of mind isn’t something you chase—it’s something you can create daily, through small, intentional actions.
With decades of experience leading retail organizations and coaching business owners and executives, Doug has a unique ability to distill complex challenges into simple, actionable strategies that create meaningful and lasting growth—both professionally and personally.
Known for his no-fluff approach and real-world insights, Doug empowers people to rethink how they work, lead, and live—so they can thrive without burning out.
Read "The Rest of the Story" below.
"It was a wonderful treat to have had you come to South Africa managers meeting. You have given us some simple and robust tools to implement."
- Gavin B, Jewelry Retailer
"Doug is the best coach I have ever worked with. His compassion, empathy, and always pushing me to take action has made a world of difference in my work and life.”
- Steve G
"You are an amazing speaker. I certainly recommend you to anyone looking for a speaker who is informative, energetic, and engages the crowd.”
- Beth J, Association Director
Most About pages highlight accomplishments and professional achievements. While my experience is a key reason to consider my guidance, it's my personal journey through struggles and recovery that truly stands out. Everything I've achieved is the result of lessons learned from overcoming adversity and applying them to create a fulfilling, balanced life.
In my late 20s, I was far from the person I aspired to be. Struggling with drug addiction and alcoholism, my life was marked by deceit and regret. My presence often brought disappointment and hardship to those around me.
Then came the day—the pivotal moment I frequently share in my talks. On that day, I woke up in the middle of a flight, confused and disoriented, with no memory of how I ended up on the plane. As I pieced together the events leading to this point, I realized I had reached the lowest point of my life.
That day became a turning point—not just in my recovery, but in how I would live the rest of my life. I began focusing on what truly matters: the actions I take each day, the priorities I choose, and how I show up in the world. Over time, those lessons became the foundation of my work and the core of my message.
I went from rebuilding my life to leading large organizations and coaching others to do the same. What started as survival became a framework for personal and professional transformation—eventually shaping the 3X Rule and later, Peace is the Day.
Peace is the Day is the continuation of that journey. It's my effort to help people rise above the stress, pressure, and noise of everyday life—to experience more peace, clarity, and ease in how they think, work, and live. It’s not about perfection or escape. It’s about learning to live each day more fully, just as I had to learn myself.
Everything I teach, coach, and write about is grounded in this truth: you don’t change your life overnight—you change how you live your day. And that changes everything.
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© 2025 Doug Fleener