Work less. Achieve more. Live fully. Discover The 3X Rule.

About Doug

the 3x coach

Doug Fleener is the creator of The 3X Rule, a transformative framework designed to help business owners and executives work less and live fully. With decades of experience leading retail organizations and coaching high-level leaders, Doug has a unique ability to simplify success into actionable strategies that drive both professional and personal growth.

Doug’s coaching focuses on maximizing effectiveness by achieving 3X results—amplifying impact through clear priorities, strategic investments, and fostering the success of others. His no-nonsense style, paired with his deep understanding of work-life balance, has made him a sought-after coach and advisor.

Through his programs and speaking engagements, Doug empowers leaders to reduce stress, boost productivity, and achieve meaningful results. His proven strategies are rooted in real-world application, ensuring that clients see immediate and sustainable improvements in their lives and businesses.

Doug’s mission is to help leaders achieve more by doing less, enabling them to thrive in both their work and personal lives. 

​Read "The Rest of the Story" below. 

"It was a wonderful treat to have had you come to South Africa managers meeting. You have given us some simple and robust tools to implement."

​- Gavin B, Jewelry Retailer

"Doug is the best coach I have ever worked with. His compassion, empathy, and always pushing me to take action has made a world of difference in my work and life.”

​- Steve G

"You are an amazing speaker. I certainly recommend you to anyone looking for a speaker who is informative, energetic, and engages the crowd.”

​- Beth J, Association Director

The Rest of the Story

Most About pages highlight accomplishments and professional achievements. While my experience is a key reason to consider my guidance, it's my personal journey through struggles and recovery that truly stands out. Everything I've achieved is the result of lessons learned from overcoming adversity and applying them to create a fulfilling, balanced life.

In my late 20s, I was far from the person I aspired to be. Struggling with drug addiction and alcoholism, my life was marked by deceit and regret. My presence often brought disappointment and hardship to those around me.

Then came the day—the pivotal moment I frequently share in my talks. On that day, I woke up in the middle of a flight, confused and disoriented, with no memory of how I ended up on the plane. As I pieced together the events leading to this point, I realized I had reached the lowest point of my life.

It was through this struggle that I discovered the principles of focusing on what truly matters—an approach that would later become The 3X Rule. Just as these principles helped me rebuild my life and find joy, they can help others achieve clarity, focus, and transformative results.

Starting in retail management, I learned how aligning actions with clear priorities drives both professional success and personal well-being. As a director at Bose, I embedded these principles into the organizational culture, leading to meaningful change. As a CEO, I applied them to achieve significant personal and professional success.

Today, I speak to and work with leaders and teams worldwide, sharing how adopting a 3X mindset can lead to breakthrough results in work and life. I’m currently writing a book on these principles, underscoring that true fulfillment starts by identifying and amplifying what matters most.

If I've learned anything, it's that even more success and fulfillment are within reach for everyone willing to simplify and focus. I look forward to the opportunity to help you achieve 3X results and live a life of greater impact joy, and results.

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