Don’t just start your day.
Decide it.

I help leaders, business owners, and high performers create faster change and growth — starting with three decisions made every morning.

Give me 21 minutes this week. I'll show you how three daily decisions will change how you work and live.

Download the free one-page guide

The Three Decisions

A Daily Practice for Faster Change and Growth

Before the day starts deciding for you, make three decisions.

Identity
Who will I be today?
Choose the person you need to bring to the day.

Priority
What matters most?
Decide what deserves your best attention.

Action
What will I do today?
Take the actions that move what matters forward.

The Three Decisions is not a planner, journal, or productivity system. It is a simple daily practice for starting your day with ownership.

Doug Fleener and his wife Joanna

About Me

I'm Doug Fleener. I'm the creator of The Three Decisions, author of four books, and a speaker and advisor to leaders and business owners. I served as Director of Retail for Bose Corporation and CEO of a national company.

I didn't arrive at this work through theory.

My path has included success, failure, rebuilding, and starting over. In my early years, addiction nearly took everything from me.

Recovery changed how I think about responsibility, relationships, leadership, and daily action. It taught me that real change rarely happens all at once. It happens one decision, one response, and one next right action at a time.

Real life has been my greatest classroom. The most important lessons rarely come from a boardroom or a book. They come from how you show up at home, at work, and in the moments no one else sees.

That is what The Three Decisions is built on.

Joanna, my partner in work and life, reminds me daily that growth isn't about perfection. It's about awareness, ownership, and doing the next right thing.

Doug’s Newsletters

The What If Weekly
A Wednesday note offering one timely insight and practical takeaways to help create better perspectives and options at work and in life.

Three Decisions Daily
A short morning email designed to help you start the day with more ownership, focus, and intention. Each day, you’ll get one practical idea to help you decide who you will be, what matters most, and what you will do. Don’t just start your day. Decide it.

Multi-Unit Monday
​Every Monday morning, receive actionable insights specifically for multi-unit leaders, executives, and business owners who manage multiple locations or managers. Real strategies for scaling your effectiveness across your entire operation.

    Doug's newsletters

    WHAT READERS AND AUDIENCES SAY

    • "Doug's honesty and candor about his own challenges and how they mobilized a life long journey of development are truly inspiring. "

      David W

    •  "It was a wonderful treat to have had you come to South Africa. You have given us some simple and robust tools to implement."

      Galvin B

    • "Fleener's candidness and vulnerability draw readers into his own journey of growth and self-discovery, reminding us that success often emerges from the ashes of failure. "

      Steve K

    • “You’re the best, Doug! Seeing you speak left a lasting impression on me for the rest of my life!”

      Bruce K

    • “It is really hard to present to a group twice in 6 months and hit it out of the park both times, but the feedback is you did just that!”

      Tom T

    • “Start With What If is a terrific approach to making lasting change in life. I love self-help books that give practical tips you can use right away. Recommended!”

      NetGalley early review

    Doug’s Insights Have Been Featured In

    Logos of The Boston Globe, Business Insider, The New York Times, WSJ, and Fast Company.

    And hundreds of newspapers, magazines, and podcasts.