Got questions about the What If Rule, how to apply it, or where to begin? This page answers some of the most common questions people have about changing their mindset, improving their habits, and creating new perspectives—one powerful question at a time.

❓ What is the What If Rule?

The What If Rule is a simple way to create better perspectives and options in any situation. By asking intentional What If questions, you interrupt your default thinking and open up new ways to respond. It works for personal growth, leadership, relationships, and daily challenges.

❓ How do What If questions help me change?

Most people try to change through motivation or willpower. But What If questions work by changing how you see something first—so you're more likely to act differently. It's a mindset tool that creates immediate options and long-term results.

❓ Where should I start?

Start with one question. Try:

“What if this week, I focused on one small thing I can change?”

Or check out the book, newsletter, or podcast for weekly inspiration and practical ideas.

❓ What's the difference between the book and the newsletter?

The book (Start With What If) offers 52 weekly questions to create real change and growth—designed to be read one chapter at a time.
The newsletter delivers fresh, short insights and What If questions every week, directly to your inbox.

❓ Can I use this at work or just for personal growth?

Both. Many people use What If thinking in their leadership, coaching, parenting, relationships, and daily routines. It’s a universal mindset tool that works anywhere you're facing a choice, challenge, or opportunity.

❓ Who is Doug Fleener?

Doug Fleener is a coach, speaker, and the creator of the What If Rule. A former Director of Retail at Bose and longtime business leader, Doug’s personal recovery story and real-world experience shape his message:

You’re one action away. Starting today.

Learn more about him here.

❓ How can I stay connected?

Subscribe to The What If Weekly for fresh insights every week. Or explore the podcast and book to go deeper.