Fresh perspective. Real world solutions. Proven results.

Doug Fleener, the former director for retail for Bose Corporation, is a retail and customer experience expert and business contrarian known for bringing fresh thinking and powerful ideas to his consulting clients, and in his engaging and entertaining keynotes and workshops

His expertise has been cited in over 300 newspapers and magazines, including Entrepreneur, Money, Shopping Centers Today, Wired, The New York Times, and The Wall Street Journal. 

Fleener's quick wit, and passion for people and  the customer experience, make him not just a crowd pleaser but  an incredible motivator. Fleener encourages people to take positive action and deliver extraordinary experiences to customers and employees alike.
Doug Fleener

"Doug is entertaining, engaging, but more important delivers original content that will immediately impact your business."

"You were really a hit at the convention, and people are still referring to your comments. As a result we'd like to have you back again next year." - Linda P, National Retail Franchise Executive
"WOW. You were awesome. Your words of wisdom on leading and managing store teams was exactly what our managers needed." - Laura Y, National Specialty Retailer

"Our sales are up 21% this year, and I attribute this to you and the direction you gave me.. Thank you for the great advice." -  Sarah B, Independent Retailer
 Five things to know about Doug Fleener

1. As a professional speaker, Fleener has spoken over 100 times a year for more than a decade

2. Over 85% of Doug’s engagements are referrals or repeat clients.

3. Fleener is the author of the book, The Profitable Retailer, and publishes a popular blog, The Retail Contrarian.

4. Noted areas of expertise include customer experience, specialty retail, daily leadership and coaching, business simplicity, sales leadership, and revenue growth.

5. Doug lives outside Boston with his family where in his spare time he likes to barbeque while listening to Jimmy Buffett. 
Do It Now Training Programs

Fleener's Viewpoint and Resources

Most recent tweets

Recent post from Fleener's blog
The Retail Contrarian

Bridging employee potential
Every employee has potential. Some of them build their own bridges to it. Others need us to help them create it. Some employees race across the bridge. Others need to be led. Read more

Increase sales with a laser focus on ADS

Every owner and manager should know his/her running ADS, and set a daily ADS goal for the staff. Average Daily Sale (ADS) is my favorite metric for a store staff. Read more

Creating a positive attitude chain reaction
Former Red Sox third baseman Wade Boggs once said, "A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results."Read more

The future of specialty store leadership
As retail continues to evolve, the leaders who are responsible for performance and results must also grow and change. Here are four key points about the future of retail leadership.  Read more

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Fleener in the News

Jeweller Magazine
10 tips for motivating jewellery staff link

Gap closing stores link

Luxury Daily
Ferrari adds entertainment value to new Milan store link

Reporters: We make every effort to respond within one hour. Call or use the chat to contact Doug. 

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