Fresh perspective. Real world solutions. Proven results.

Doug Fleener, the former director for retail for Bose Corporation, is a retail and customer experience expert and business contrarian known for bringing fresh thinking and powerful ideas to his consulting clients, and in his engaging and entertaining keynotes and workshops

His expertise has been cited in over 300 newspapers and magazines, including Entrepreneur, Money, Shopping Centers Today, Wired, The New York Times, and The Wall Street Journal. 

Fleener's quick wit, and passion for people and  the customer experience, make him not just a crowd pleaser but  an incredible motivator. Fleener encourages people to take positive action and deliver extraordinary experiences to customers and employees alike.
Doug Fleener

"Doug is entertaining, engaging, but more important delivers original content that will immediately impact your business."

"You were really a hit at the convention, and people are still referring to your comments. As a result we'd like to have you back again next year." - Linda P, National Retail Franchise Executive
"WOW. You were awesome. Your words of wisdom on leading and managing store teams was exactly what our managers needed." - Laura Y, National Specialty Retailer

"Our sales are up 21% this year, and I attribute this to you and the direction you gave me.. Thank you for the great advice." -  Sarah B, Independent Retailer
 Five things to know about Doug Fleener

1. As a professional speaker, Fleener has spoken over 100 times a year for more than a decade

2. Over 85% of Doug’s engagements are referrals or repeat clients.

3. Fleener is the author of the book, The Profitable Retailer, and publishes a popular blog, The Retail Contrarian.

4. Noted areas of expertise include customer experience, specialty retail, daily leadership and coaching, business simplicity, sales leadership, and revenue growth.

5. Doug lives outside Boston with his family where in his spare time he likes to barbeque while listening to Jimmy Buffett. 
Do It Now Training Programs

Fleener's Viewpoint and Resources

Most recent tweets
@DEGretail

Recent post from Fleener's blog
The Retail Contrarian


The future of specialty store leadership
As retail continues to evolve, the leaders who are responsible for performance and results must also grow and change. Here are four key points about the future of retail leadership.  Read more

Be a better retail sales coach
Here are four tips on how to become a better retail sales coach. 1. Focus more on sales. That might sound obvious, but the fact is that almost 95% of all retail management coaching is focused on operations. Read more

Leadership in action – not title
Leadership is not about your title, but about your actions that influences others. Leading on the floor. Showing a positive outlook. Holding each and every team member accountable.  Read more

Scheduling best practices
When, where, and how to use our people is one of the more critical decisions a manager or owner makes. I'll admit that for years I saw scheduling more as an item on my to-do list than as strategic decision-making,    Read more

Positive expectations, actions, and results
The other day I was talking with a manager about her store’s sales. She’s struggling to get her staff to execute at the level she wants and needs them to achieve.  Read more

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Fleener in the News

Jeweller Magazine
10 tips for motivating jewellery staff link

NECN-TV
Gap closing stores link

Luxury Daily
Ferrari adds entertainment value to new Milan store link


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