Fresh perspective. Real world solutions. Proven results.

Doug Fleener, the former director for retail for Bose Corporation, is a retail and customer experience expert and business contrarian known for bringing fresh thinking and powerful ideas to his consulting clients, and in his engaging and entertaining keynotes and workshops

His expertise has been cited in over 300 newspapers and magazines, including Entrepreneur, Money, Shopping Centers Today, Wired, The New York Times, and The Wall Street Journal. 

Fleener's quick wit, and passion for people and  the customer experience, make him not just a crowd pleaser but  an incredible motivator. Fleener encourages people to take positive action and deliver extraordinary experiences to customers and employees alike.
Doug Fleener

"Doug is entertaining, engaging, but more important delivers original content that will immediately impact your business."

"You were really a hit at the convention, and people are still referring to your comments. As a result we'd like to have you back again next year." - Linda P, National Retail Franchise Executive
"WOW. You were awesome. Your words of wisdom on leading and managing store teams was exactly what our managers needed." - Laura Y, National Specialty Retailer

"Our sales are up 21% this year, and I attribute this to you and the direction you gave me.. Thank you for the great advice." -  Sarah B, Independent Retailer
 Five things to know about Doug Fleener

1. As a professional speaker, Fleener has spoken over 100 times a year for more than a decade

2. Over 85% of Doug’s engagements are referrals or repeat clients.

3. Fleener is the author of the book, The Profitable Retailer, and publishes a popular blog, The Retail Contrarian.

4. Noted areas of expertise include customer experience, specialty retail, daily leadership and coaching, business simplicity, sales leadership, and revenue growth.

5. Doug lives outside Boston with his family where in his spare time he likes to barbeque while listening to Jimmy Buffett. 
Do It Now Training Programs

Fleener's Viewpoint and Resources

Most recent tweets

Recent post from Fleener's blog
The Retail Contrarian

Two pre-holiday training and development games for your staff
The difference between a good, a great, and an extraordinary holiday lies in how well your staff Sells ON to maximize her/his customer opportunities. This means creating sales that are both high dollar and high units. Read more 

Motivating your staff to exceptional results
These are five ways an exceptional managers motivates his/her staff: 1. They take responsibility for the store's success and failure. Exceptional managers always have a "the buck starts and stops here" mentality. Read more 

Your holiday training camp
Teams in virtually every sport have a training camp before the start of their season. Players aren't necessarily out of shape, and they haven't forgotten the fundamentals of the game, but they need to sharpen their skills and come together as a team.

Scary retail leadership traits
With it being Halloween this Saturday, I thought I would share some scary retail leadership traits. At first glance these don’t seem that bad, but they can have a truly frightening impact on the staff, customers, and sales results. Read more

Planning to have a wildly successful holiday
I've long recommended that owners, executives, and managers conduct an end of holiday recap. It's important to capture what worked, didn't work, and what you'd differently, so you can use that information the following year. Read more

Receive Doug's weekly newsletter The Weekly Retail Experience. Download a free ebook version of Doug's book The Profitable Retailer just for subscribing.
Subscribe now

Fleener in the News

Luxury Daily
Saks invites consumers inside Winter Palace via digital integration link

Boston Globe
Walgreens-Rite Aid merger would pose challenge to CVS  link

Jeweller Magazine
10 tips for motivating jewellery staff link

Gap closing stores link  

Reporters: We make every effort to respond within one hour. Call or use the chat to contact Doug

Share by: