Fresh perspective. Real world solutions. Proven results.
Doug Fleener, the former director for retail for Bose Corporation, is a retail and customer experience expert and business contrarian known for bringing fresh thinking and powerful ideas to his consulting clients, and in his engaging and entertaining keynotes and workshops

His expertise has been cited in over 300 newspapers and magazines, including Entrepreneur, Money, Shopping Centers Today, Wired, The New York Times, and The Wall Street Journal.

Fleener's quick wit, and passion for people and  the customer experience, make him not just a crowd pleaser but  an incredible motivator. Fleener encourages people to take positive action and deliver extraordinary experiences to customers and employees alike.

Forget customer service.
It's all about the experience.

"You were really a hit at the convention, and people are still referring to your comments. As a result we'd like to have you back again next year." - Linda Peebles, Learning Express
"WOW. You were awesome. Your words of wisdom on leading and managing store teams was exactly what our managers needed." - Laura Young, Brighton

"Our sales are up 21% this year, and I attribute this to you and the direction you gave me.. Thank you for the great advice." -  Sarah B. Cedar Chest

 Five things to know about Doug Fleener

1. As a professional speaker, Fleener has spoken over 100 times a year for more than a decade

2. Over 85% of Doug’s engagements are referrals or repeat clients.

3. Fleener is the author of the book, The Profitable Retailer, and publishes a popular blog, The Retail Contrarian.

4. Noted areas of expertise include customer experience, specialty retail, daily leadership and coaching, business simplicity, sales leadership, and revenue growth.

5. Doug lives outside Boston with his family where in his spare time he likes to barbeque while listening to Jimmy Buffett. 
Fleener's Viewpoint and Resources

Most recent tweets
@DougFleener

Recent post from Fleener's blog
The Retail Contrarian


Liberty, Choices, and Explosive Sales Growth
Choices make for a great customer experience and higher sales. Here are three ways you can use choice this Fourth of July weekend (and beyond) to create explosive sales growth. Read more

For the staff: Substantially increase your average sale with this simple tip
It doesn't matter if you sell jewelry, swimsuits, toys, furniture, paint or just about anything else, your customer deserves to be shown first the best product that meets their needs. That's selling down. Long time readers may remember that we call this the Butcher Rule. Read more

Father's Day and leadership
With Father's Day coming up this Sunday I've been thinking about my journey as a father.  I'm the first to admit that before I met my wife I never gave much thought to fatherhood.  Read more

My six favorite interview questions
Here are some of my favorite interview questions, and why I ask them. You'll see that the questions are loosely based on behavioral based interviewing techniques. The idea behind behavioral based interviewing is to learn how an applicant acted in the past, and how that might predict future behavior.  Read more


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Fleener in the News

NECN-TV
Gap closing stores link

Luxury Daily

Ferrari adds entertainment value to new Milan store link

San Diego Tribune
Sony to exit company-owned retail stores  link

Reporters: We make every effort to respond within one hour. Call or use the chat to contact Doug. 

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