Start With What If: Weekly Questions to Spark Immediate Change and Growth
Start With What If isn’t another book that makes you think more. It’s a book that helps you change faster. Through fifty-two weekly What If questions and small, doable actions, you’ll create meaningful progress one week at a time.
Each question is built on the What If Rule, a simple way to create better perspectives and options in real time. You’ll start seeing things differently, acting with intention, and making steady change that carries into every part of your life.
Coming January 6, 2026 on Amazon, Barnes & Noble, and other fine bookstores
“Mind blown by how simple yet effective this one simple rule is.” — Early NetGalley reader
Hello. I’m Doug Fleener
I am a coach, speaker, writer, and What If catalyst who turns everyday moments into a better day and life.
After hitting rock bottom with addiction, I rebuilt my life, led companies, and discovered the simple principle behind The What If Rule that creates immediate and lasting transformation.
With over 30 years of experience, I bring clarity, energy, and a focus on action to every event. My work isn't about someday—it's about what you can do today to make an even better tomorrow.
And my wife, Joanna, makes every day better.
